Shankar Binjawadgi

Spearheaded the 0-to-1 development and launch of a Windows CLI client using WSL2 virtualization for Blob NFS, unlocking a new Windows segment and onboarding 150+ B2B customers while partnering with product leadership on go-to-market strategy.

Built troubleshooting tooling to diagnose Azure Blob NFS issues, collect useful logs, and support faster root-cause analysis for users and Azure support workflows.

Architected a cost- and time-efficient AI Hike Researcher, an agentic skill that automates real-time data gathering across six safety-critical dimensions, reducing weekly planning time by 98% through staged research and personalized filtering.

Built a GenAI music recommendation engine in n8n for mood and occasion sub-playlist curation, using dynamic song-feature selection and improving relevance by 73% versus a rule-based baseline in project testing.

Discovered student wellness pain points through six customer interviews, synthesized unmet needs, and built a behavioral psychology-informed GenAI product in three hours at the OpenAI Codex Hackathon.

Benchmarked Asana's sales strategy and go-to-market motion across nine dimensions, recommending clearer PLG vs. SLG guidance and competitive differentiation. Awarded 1st place for best assessment out of eight teams.

Led an 11-member cross-functional team across design, engineering, and business to build HeyLily, a Hiya competitor and GenAI scam-call assistant for seniors. Ran 15+ user interviews, guided development of an android call app, and crafted a 5-year B2B2C go-to-market model.

Launched a new Product Teardown series to deconstruct world-class products, producing three events with 110+ attendees.

Proposed Roblox, a user-generated-content platform, as the acquirer for Shutterstock in the Foster Case Competition. Presented a $1.5B valuation and synergy analysis showing how Shutterstock assets could expand Roblox creator tools, content quality, and market share.

Developed a go-to-market strategy for Microsoft 365 Copilot to capture 1% of the U.S. university student market, modeling $2.9M in value over four years. Positioned Copilot as a Gen Z-facing AI productivity product through campus adoption, value messaging, and education-focused GTM tactics.

Produced four milestone reports on South Korea's gaming sector, covering market sizing, developer and publisher mapping, growth themes, and investment analysis. Turned the research into a prioritized outreach list of six targets to guide 2025 go-to-market planning.

Developed a structured consulting analysis for SBS, turning client context, market research, and strategic signals into prioritized recommendations, supporting rationale, and an executive-ready presentation.

Created event marketing assets, posters, and audience-facing messaging for Foster Tech Club programming, translating event goals into clear promotional content and registration flows.

Analyzed 100 one-star Bumble App Store ratings, root-caused the recurring no-matches problem, brainstormed solutions, and proposed Bumble Barney, a GenAI wingman intended to decrease no matches by 10%. Won 2nd rank in the February NextLeap Capstone project.

Designed wireframes for a Netflix social discovery concept, exploring how friend circles, onboarding, and recommendation flows could make content discovery more social and habit-forming.

Created a user persona and mapped Netflix's new-user onboarding journey to identify friction points, emotional states, and opportunities to improve activation, personalization, and first-session value. Published the journey map on Figma, where it received 650+ uses and 17+ likes.

Collected product design explorations in Figma, including journey maps, wireframes, and interface concepts that show product thinking across discovery, interaction design, and user experience.

Built a GenAI tool that transforms hand-drawn sketches into realistic images using Convolutional Neural Networks and Generative Adversarial Networks. Won 2nd place in the final-year project competition for applying computer vision and generative modeling to creative image generation.